![]() ![]() Instead, you could say, “ Oh, not a chance! If I am lucky enough to have some spare time, I want to take advantage of that. In Speaking, in order to get a 7 or higher for Vocabulary, you must be descriptive and specific, and for a 7 or higher for Pronunciation, you have to be expressive!įor instance, if the examiner asks, “ Do you enjoy playing video games in your leisure time?” ‘ Meh‘ is what you use when you are indifferent, or have no specific feelings about a topic. It’s not a quality cinematic experience, but it occurred to me that what the emojis stand for has some lessons for you in terms of vocabulary for IELTS Speaking and Writing. Now, I probably wouldn’t have seen this movie unless I had a 6 year old. “You need to sell the bigger picture and see the bigger theme,” said Fors Wallsbeck.Today you’ll learn what the Emoji Movie says about IELTS Vocabulary! Because of pressure, a lot of PR professionals only push stories that are only relevant for the brand.”įrida Fors Wallsbeck, marketing manager of Nordics at Meltwater said marketers need to understand what the value of their content is to an audience, and what the bigger picture is in terms of news and industry. This is something we have not done in a long time. “If we want to change the way journalists look at PR strategies we need to think as journalists. Rodsevich said it is important for PR professionals to think like journalists before pushing for their content to be used. How can we build better relationships with journalists? They want a specific cause in a specific country that affects a specific group. It's very important to pay close attention to our social-responsibility activities from the marketing and PR perspective,” said Rodsevich.īut consumers are expecting brands to focus their charity work on specific human rights' work that can be measured. “The social influence of brands is what will build brand loyalty and advocacy. Rodsevich concluded it is important to delegate tasks to technology that is here to stay. “AI can enhance the day to day work we do to help us focus more on strategic level decisions,” he said. Instead, PR will be using AI because it is becoming a more predominant tool across different departments. We can leverage this tool to make our jobs more efficient, which means we can create content by using AI and then having a human improving or tweaking that piece of content instead of creating it from scratch,” he said. And ChatGPT cannot create content that does not exist on the web. “I personally don’t think it will replace our jobs because search engines, especially Google’s algorithm still prefers authenticity in terms of content. Rodsevich said its very important to be wary of the pessimistic approach to AI and that it is unlikely to affect employment in PR and marketing. “Leading brands are tweaking their interfaces to make Gen Zs engage better,” he said. He said a key strategy for brands to attract more Gen Zs is to improve their interface like creating a virtual reality map. And Google is now tweaking its algorithms and the way it operates to endorse TikTok videos as well because they know the younger generation prefer this type of content instead of articles, they want information in an engaging way," said Rodsevich. “About 40% of Gen Zs go to Instagram and TikTok instead of Google to search on restaurants to go to eat and products they want to buy. One current trend is that Gen Zs are influencing how search engine platforms operate. Long-form written content is not their preferred type of content and they engage better with video and pictures.” “Their phones are seen as an extension of themselves and not as a device, which means they prefer content that is engaging. Gen Zs' attention spans are shorter and they use their phones more than other generations, meaning they engage with content differently. They pick authenticity and humour when they pick an influencer to follow. ![]() Rodsevich said this generation is also more likely to be influenced by influencer marketing. ![]() Is consumer backlash affecting ad creativity? ![]()
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